Watch this short clip first...

Gracie Hart is an undercover FBI Agent participating in a question & answer session for a beauty pageant. http://www.faithalivelc.org For entertainment purposes only

That’s such a watchable movie scene because: a) it’s Sandra Bullock! And b) It pokes fun at the safe answers that contestants can give at beauty pageants. They’re all trying to sound profound, but they just parrot each other and lose all meaning in the process.

Unfortunately, the majority of professionals do something similar when it comes to their career positioning.

In this week's vlog I'll show you why this backfires and what you can do about it.
(Shout out to Jim Longo for the idea)

The majority of professionals make a big mistake when it comes to their positioning. They try to sound important, but use phrasing that sounds just like everyone else! Check out this clip for comparison. https://www.youtube.com/watch?v=3st-Hai1y54 Sound familiar? I'll show you why that doesn't work and what you can do about it.